Matt Sherwood was a businessman first and a professional team roper second, and that shows in his no-nonsense management of the PRCA’s team ropers. As the event rep for the ProRodeo’s team ropers, he’s tasked with representing NFR qualifiers, contenders and circuit cowboys alike—a job that’s not for the faint of heart. Not to mention, he’s a two-time world champ, eight-time NFR qualifier and George Strait champ with $1.3 million in career earnings.

Sherwood’s a straight shooter, and that makes conversations like this one golden.

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