Who is the Missouri Man Leading the World on the Heel Side: Get to Know Cooper Freeman

Cooper Freeman grew up in Carthage, Missouri, surrounded by roping. His parents bought an indoor arena, steakhouse and western store when he was young, and Freeman grew up in the middle of jackpot team ropings, barrel races and weekend events.

By 14, he was amateur rodeoing. At 19, he bought his PRCA permit and made a run through the Great Lakes Circuit. He spent two years at Cisco College, where Tyler and Brittany Worley gave him a place to live, horses to ride and the kind of help that made rodeoing for a living feel a little more possible.

Now, at 23, Freeman is sitting No. 1 in the world on the heel side with Korbin Rice, with more than $112,000 won so far in 2026. They won RodeoHouston in their first trip there, after rodeoing their way in at the start of the 2026 season, and just recently added a win at the Snake River Stampede in Nampa, Idaho, to their list.

Freeman calls Houston the coolest rodeo he’s ever been to, and months later, he still catches himself daydreaming about it. With Rice turning steers and Freeman keeping things simple on the back side, the two are living out the kind of season kids play out in the practice pen.

Check out the episode to learn more about the No. 1 man on the heel side.

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