Kendra Santos is a National Cowgirl Hall of Famer and a five-generation rodeo legacy who has shaped the industry as the first PBR Editor-in-Chief and PRCA Director of Communications. Currently the Senior Editor of The Team Roping Journal and co-host of the No Spin Rodeo podcast , she has authored multiple books and produced major NFR video projects.
Leadership: Serving as President of the National Rodeo Hall of Fame (2026–27) and Rodeo HANDS.
Pioneer Status: The first woman on the ProRodeo Hall of Fame Selection Committee.
Top Honors: Recipient of the Lane Frost Award (2023) , the Tad Lucas Award (2011) , and the PRCA MultiMedia Award (2024).
Education: Holds a Journalism degree and an MBA from Cal Poly.
Above all, she is the proud “Rodeo Mom” to professional cowboy sons, Lane and Taylor Santos.
