Dr. Jill Stowe, Jessica Gaston, Heidi Basler, Economics, Marketing horses, Pricing, FEI World Championships Aachen 2026

This week on the Dressage Radio Show, Reese & Megan talk about the real economics behind buying and selling horses. Jessica Gaston shares the surprising numbers behind selling one quality horse, while Dr. Jill Stowe, equine economist and University of Kentucky professor, helps us explore the bigger disconnect between the true cost of producing, training, marketing and selling a horse and running a horse facility—and what the market expects to pay. Heidi Basler give us a FEI World Equestrian Championships in Aachen Report!

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