What does it really take to rebuild a heritage brand and keep it relevant for the next generation of horsemen and women? Adam Trenk, CEO of Genuine Billy Cook Saddles, joins us to share the behind-the-scenes story of rebuilding one of the Western industry’s best-known saddle brands.
Links:
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: – Adam Trenk, CEO, Genuine Billy Cook Saddles | Instagram