Influencer marketing can be a powerful tool for retailers but finding the right creator, setting expectations, negotiating deliverables, and measuring results can be challenging. Anne Hawkins of Lasso joins us to break down how retailers can build influencer partnerships that actually work.
WESA Retail Roundup October 15, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Anne Hawkins of Lasso
- Presented By: Western English Sales Association