A great-looking booth is nice but what actually gets people to stop, engage and ultimately become customers? Timothy Calder, Director of Event Marketing at Achievers, joins us to break down what it really takes to turn a trade show investment into measurable results. With more than a decade of experience in event marketing, Timothy has built event programs spanning trade shows, conferences, executive experiences, webinars and multi-city programs, with a focus on creating experiences that drive meaningful business outcomes.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Timothy Calder, Director of Event Marketing at Achievers