Aiken Saddlery owner Amy Hebert joins Glenn on the Wessa Retail Roundup to share how a long-established Aiken, South Carolina feed and tack business is stepping into the world of e-commerce. Amy talks about the history and growth of Aiken Saddlery, how 70% of their business is feed, hay, and shavings, and why launching an online store—focused first on smaller, easier-to-ship items and in-store pickup—is the next logical step amid Aiken’s booming horse community. She also discusses the challenges of shipping, competition with big online retailers, and integrating loyalty programs as they bring a very local, service-driven business into the digital age.
WESA Retail Roundup August 13, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Amy Hebert of Aiken Saddlery in beautiful Aiken, SC.
- Presented By: Western English Sales Association