This session dives deep into the crucial role of a well-crafted email strategy for retail businesses, exploring what truly works and what doesn’t. Glenn will be joined by his long-time friend and business strategist, Jamie Samples of Yellow Barn Media, who will share insights on building email lists from scratch, acquiring emails effectively, and how email marketing can complement or even outperform social media for driving sales. Learn about content ideas to keep subscribers engaged, recommended user-friendly platforms, common pitfalls to avoid, and emerging trends to boost sales and engagement in the equine industry

WESA Retail Roundup July 21, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Jamie Samples of Yellow Barn Media
• Presented By: Western English Sales Association

Chapters:

00:17 – Introduction to the WESA Retail Roundup

05:21 – Building an Email Strategy

10:31 – Effective Email Acquisition Strategies

17:43 – Building Relationships Through Email Marketing

23:04 – The Importance of Email Marketing Personality

34:17 – Transitioning Leadership and Business Dynamics