Need practical ideas for making your own stores more engaging, personal, and memorable? Shantelle Girard, Founder & CEO of Rancher Hat Bar, joins us to share how she transformed a custom hat concept that started in a vintage camper into a rapidly expanding experiential retail brand. We’ll talk about the power of customization, creating memorable in-store experiences, experiential marketing, training the people behind the experience, and turning customers into repeat visitors.
WESA Retail Roundup October 29, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Shantelle Girard, Founder & CEO, Rancher Hat Bar
- Presented By: Western English Sales Association