For more than five decades, Top Hand Award recipient Terry Larson has turned the Hitch’n Post into one of the most iconic western stores in the Dakotas, weathering trends, recessions, and massive shifts in retail. In this episode, Terry shares the real lessons behind long-term success, smart hiring, and staying relevant in a rapidly evolving retail world.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Terry Larson, Co-Owner of Hitch’n Post
• website: https://hitchnpostwestern.com/
• Instagram: https://www.instagram.com/hitchnpostwestern/
• Facebook: https://www.facebook.com/hitchnpostwestern
• TikTok: https://www.tiktok.com/@hitchnpost