The Fringe Effect

From a South Dakota ranch to building Fringe Scarves into a must-have Western accessory brand, Jodi Hendrickson shares how grit, creativity, and storytelling shaped her journey. This episode dives into brand building, industry insight, and thinking beyond the traditional Western retail playbook.

Episode Links

  1. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
  2. Contact: Sophia Jagella, WESA Marketing Specialist
  3. Guest: Jodi Hendrickson | Fringe Scarves | Facebook | Instagram YouTube

Listen Now

Related Episodes

wesa-1
Wisdom by WESA
Dealing with Sales Reps Effectively
August 13, 2026
wesa-1
Wisdom by WESA
178: Built to Sell
August 6, 2026
wesa-1
Wisdom by WESA
Financial Strategies Every Store Needs to Grow
July 30, 2026
wesa-1
Wisdom by WESA
A Bit of Innovation
July 23, 2026
wesa-1
Wisdom by WESA
Retail Roundup: Retail on the Road
July 16, 2026
wesa-1
Wisdom by WESA
176: A Craft that Can’t be Automated
July 9, 2026
wesa-1
Wisdom by WESA
Retail Roundup: Get Started in Private Label
June 25, 2026
wesa-1
Wisdom by WESA
From Ranch Roots to Retail Loyalty
June 18, 2026
wesa-1
Wisdom by WESA
The Opportunity in the Dover Crash
June 10, 2026
wesa-1
Wisdom by WESA
174: How Hamley’s Turned Retail into an Experience
June 4, 2026
Horse Radio Network
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.