From a South Dakota ranch to building Fringe Scarves into a must-have Western accessory brand, Jodi Hendrickson shares how grit, creativity, and storytelling shaped her journey. This episode dives into brand building, industry insight, and thinking beyond the traditional Western retail playbook.
Episode Links
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Jodi Hendrickson | Fringe Scarves | Facebook | Instagram YouTube