Shannon Martin from Lower Street to explores the world of branded podcasts for small businesses. They discuss common misconceptions companies face when launching a show, the critical role of choosing the right host, and how to create engaging content that goes beyond a standard infomercial. Listeners will also learn effective strategies for podcast promotion, key metrics for measuring success, and the top factors every retailer should consider before hitting record.
WESA Retail Roundup November 12, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Shannon Martin from Lower Street
- Presented By: Western English Sales Association